The Vegetarian Butcher has recently partnered with The Social Kitchen Pte Ltd to launch their second outlet in Singapore at Jurong Bird Park – its first 100% plant-based meat concept restaurant.
Unilever Food Solutions (UFS) is bringing internationally renowned meat-substitute brand The Vegetarian Butcher to Singapore. Not just any meat alternative, The Vegetarian Butcher’s high-quality, accessible and versatile plant-based meat alternatives are made for meat lovers by meat lovers.
Jaap Korteweg, a ninth-generation farmer is the founder of The Vegetarian Butcher. As a meat-lover, he craved for the taste and texture of meat when he decided to go vegetarian. He therefore became the first butcher who didn’t want to use an animal. With his team he created the new meat, made in a way no animals needed to be harmed. Supported by culinary experts and top chefs, he crafted each product with a true love meat – tasty, juicy and as nutritious as possible. Soy, lupine, and vegetables grown on Dutch soil are the star ingredients in The Vegetarian Butcher’s products. Jaap wants to make sure that every product and dish by The Vegetarian Butcher is of the highest quality, so it can convince even the biggest meat-lovers. Today, his new meat is sold in over 30 countries and at 20,000 retail outlets across the world.
The Vegetarian Butcher’s arrival also proves timely as research points out that Singapore currently leads the Asian market in terms of plant-based food consumption, with two in five Singaporeans currently embracing a flexitarian diet and consuming less meat.
The Social Kitchen is the first place in Singapore where consumers can sample dishes made with The Vegetarian Butcher’s delectable products. TSK’s menu includes a versatile selection of Western and Asian dishes, such as NoChicken Truffle Alfredo pasta; NoBeef Rendang Shepherd’s Pie; NoChicken Nuggets in Thai Sauce; and a NoBeef Burger with Crispy Onions.
Besides being eco-friendly and reducing the carbon footprint of traditional meat farming , the brand’s partnership with The Social Kitchen Pte Ltd (TSK) is also enabling customers to eat good and do good. The restaurant provides employment to persons with special needs and disadvantaged individuals and thus shares a common social consciousness with the brand.
On its launch in the Singaporean market, Managing Director, UFS, Singapore and Malaysia, Ivan Lu says, “At UFS, we’ve always been keen on supporting chefs in kitchens around the world with our delicious and easy-to-use products, as well as inspiring them with our range of delectable recipes. Launching The Vegetarian Butcher in Singapore allows chefs to do exactly this while marrying the mouthwatering flavours of the country’s many local cuisines together with the benefits of plant-based meat alternatives.”Plant-based meat sausages and plant-based meat mince are expected to be available in Singapore from the first quarter of 2021. For more information, please visit the Unilever Food Solutions Singapore website (https://www.unileverfoodsolutions.com.sg/) and The Vegetarian Butcher website (https://www.thevegetarianbutcher.com/).